Rethink Liver Cancer 2025
A Fairer Deal, Faster
In 2024 AMMF launched its campaign, Rethink Liver Cancer, to draw attention to the primary liver cancer, cholangiocarcinoma. During February that year, Cholangiocarcinoma Awareness Month, AMMF held a reception in The House of Commons, Westminster, to formally launch its White Paper, Rethink Liver Cancer, asking all who have the power to make change to ensure that those with cholangiocarcinoma, receive better and more equitable care than currently.
As we continue to uncover inequities in every area of recognition, diagnosis and treatment, AMMF is now continuing the Rethink Liver Cancer campaign, extending it to ask for a Fairer Deal, Faster for all those experiencing the challenges of cholangiocarcinoma.
To find out more about the launch of the Rethink Liver Cancer campaign and the work behind it, and for AMMF’s White Paper, click here.
AMMF’s Faces of Cholangiocarcinoma
AMMF was delighted to work with the celebrity photographer, Rankin, and eight people who have been diagnosed with cholangiocarcinoma, to produce a stunning portfolio of images, “The Faces of Cholangiocarcinoma” which were shared widely during February 2025, Cholangiocarcinoma Awareness Month.
In these images Rankin has captured each person’s vibrancy, and illustrates that timely access to the right specialists and treatment enables people to live life to the full after a cholangiocarcinoma diagnosis, which underlines the importance of a Fairer Deal, Faster for all.
To see Rankin’s Faces of Cholangiocarcinoma photographic portraits, read each person’s story and to view the behind the scenes video of one amazing day in London, click here.
We are incredibly grateful to Rankin for his support for AMMF, and to our wonderful, “Faces of Cholangiocarcinoma” for their courage stepping into the limelight to be photographed, and for their generosity of spirit in allowing us to share their inspirational stories to help others.
AMMF returned to Westminster in 2025
AMMF returned to Westminster on 26th February 2025 to ask all who have the power to make change for a Fairer Deal, Faster for all those with cholangiocarcinoma.
To find out more about how it went, click here
Rethink Liver Cancer Campaign 2024
AMMF’s awareness raising campaign, Rethink Liver Cancer, was launched in 2024. For full details, including the highlights video and images from AMMF’s first Westminster event, please click here.
For more information on cholangiocarcinoma, click here
