Prudential RideLondon goes virtual and AMMF needs you to get on your bike!

This August get on your bike – or scooter, skateboard, trike, tandem, unicycle, penny farthing – to fundraise for AMMF and help save the UK’s charities!

Prudential RideLondon is the world’s greatest festival of cycling and has helped to raise more than £77 million for thousands of charities. The Covid-19 pandemic means that the festival can’t go ahead as planned this year and this has had a devastating impact on UK charities.

We can’t all ride together on the roads of London and Surrey on 15 and 16 August but you can join other AMMF supporters from all over the country and unite in this years ‘virtual’ My Prudential RideLondon event!

Riders of all ages and abilities are invited to take part in My Prudential RideLondon. You can choose from 19, 26 or 100 mile challenges or for set your own distance with My Prudential RideLondon FreeCycle.

Check out My Prudential RideLondon website for more ideas and inspiration, as well as advice on staying safe and cycling responsibly on the road.

My Prudential RideLondon is free to enter – all you need to do is follow some simple steps to personalise your experience.

How it works

Visit to register and choose your distance. Just before the event weekend of 15 and 16 August, you’ll be able to download the My Prudential RideLondon app – from here you can track and log your ride.

Once you’ve registered and chosen your challenge you’ll be able to set up your fundraising page so you can let people know what you’re doing, that you are supporting AMMF and how they can sponsor you – and encourage them to take part too! You can also spread the word on social media by using the hashtag #MyPRL whenever you post about the event. Don’t forget to tag #charityAMMF too! We always love to see our supporters photos and videos! Or drop the AMMF fundraising team an email to let us know, at We are always happy to help!

Set your wheels in motion and complete your challenge, from anywhere in the UK, over the weekend of 15 and 16 August. Once you’ve finished and your challenge has been tracked by the app, you’ll be able to download and print your personalised finisher certificate. You can also use the selfie frames to create your own finisher photographs in the spectacular setting of the Mall, the finish of the Prudential RideLondon.

Your family and friends can track your progress on your challenge in real time by following you on the app. It will show your position in the actual Prudential RideLondon course as if you were riding on the roads of London and Surrey.

This August, be part of the world’s biggest festival of cycling . Register now and fundraise for AMMF and help save the UK’s charities at


July 2020